Analytics & Integrations
You can't improve what you can't measure. We set up the right tools so you understand exactly how people are using your site and where they're leaving.
What We Track
Beyond basic visit counts, we set up tracking for meaningful signals: which pages hold attention, where visitors tend to stop reading, what CTAs get clicked, and which traffic sources are converting. This gives you a clear picture of where your site is working and where it isn't, so you can make informed decisions about what to improve.
The Tools We Use
We work with Microsoft Clarity (free heatmaps and session recordings), PostHog (open-source, self-hostable analytics with full data ownership), and Google Analytics 4 (industry standard for reporting and goals), among others. We recommend the right combination for your needs and configure everything to be GDPR-compliant from day one.
Integrations
Beyond analytics, we can connect your site to the tools your business runs on. CRM systems, CMS platforms, payment providers, booking systems, product ordering flows, and custom software can all be integrated. We help you scope the work and build it cleanly so it doesn't create ongoing maintenance headaches.
Interested in Analytics & Integrations?
Get in touch and we'll talk through what this looks like for your project.